EMPOWERING
THE MOUTH
THE MOUTH
We're on a mission to make great oral care accessible to all. By partnering with the manufacturer and selling directly to you, we eliminate markups and are able to offer premium oral care products at a fair price.
But it doesn't stop there. We also partner with NYU College of Dentistry's Global Student Outreach Program, donating a percentage of all sales to help provide dental services to people around the world as well as in our own backyard.
Goby was founded by two friends who were frustrated by today’s oral care offerings. Like many people, Ben's visits to the dentist were far from enjoyable, and he begrudgingly bought an overpriced electric toothbrush, searching for an upgrade.
Improvements were made, but new pain came with the egregious brush head replacement costs. Claire (known as Cavity Claire by her family as a kid) was also keen on improving her routine, but always felt priced out.
Claire Burke and Ben Goldberg